We are an
independent, family-run business based in
Stratford-upon-Avon, Warwickshire, birthplace of the
legendary playwright William Shakespeare.
We first dipped a toe
into the waters of on-line retailing in 2012 when we
began stocking and selling Neal's Yard Organic cosmetics.
We quickly found a niche in the top end of the cosmetics
market and soon began offering a range of high quality
products across the cosmetics and homewares sectors under
our new trading name, Pure Indulgence.
In early 2015, we
branched out further and began stocking luxury wool blankets,
throws and scarves. This was such a success that we were
able to open our first shop, The Wool Shed, at Charlecote
Garden Store, near Warwick, in September 2017.
Despite our continued growth we are still independent and
family-run, which helps us offer a level of
personal customer service many larger companies simply cannot match,
yet our prices are designed to give the Big Boys (and
girls) a run for their money.
The cliche, "big enough to cope, small enough to care"
describes us perfectly.
Thank you for visiting
British Wool Blankets, we hope you love our pure wool
blankets, throws and scarves as much as we do.
And please don't
forget to hook up with us on
Twitter to receive regular updates and
Thanks for visiting,